I don’t ever eat Burger King but I sure love their ad campaigns. Their newest one asks you to install a Facebook app that asks you to “sacrifice” ten friends to get a free Whopper.

Fast-food chain Burger King has created “Whopper Sacrifice,” a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list.

Burger King has put out some interesting campaigns as of late (”Whopper Virgin,” “Subservient Chicken”), but this one piques our interest because of how gleefully it pokes fun at our social-networking obsessions. “Now is the time to put your fair-weather Web friendships to the test,” the Whopper Sacrifice site explains. “Install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.

The funniest part: The “sacrifices” show up in your activity feed. So it’ll say, for example, “Caroline sacrificed Josh Lowensohn for a free Whopper.” Unfortunately, you can’t delete your whole friends list and eat free (however unhealthily) for a week. The promotion is limited to one coupon per Facebook account.

You can get the app here if you’re interested.

I’ve sacrificed friends for a lot of things; my career, women, school, to attempt to appease the gods. But I don’t know about giving it up for a quarter pound of meat that will only result in more pressure for my arteries. Though I guess it’d be a pretty convenient way out of friendships with people you don’t like. Nothing says that you don’t value someone quite like trading them in for a torrid love affair with a guy in a mask and a crown.

In related news, this is an encouraging step towards a company asking us to murder someone for their product. Hopefully for something better than a Whopper, but still fairly trivial. There’d be nothing more gratifying than people killing each other in gruesome ways for a George Foreman grill or tickets to a Menudo reunion concert.

[via]