Apparently Audi bought an ad next to a BMW dealership in LA to be dicks. Well, BMW fought back with the power of clever advertising. And it’s a bit of a FACE.

I love clever advertising like this! It really makes me want to go out and buy the product being advertised!

*looks in wallet

Hmm. I don’t suppose a stick of gum, a used condom, and half a tab of Rohypnol is going to get me that BMW I’m pining after is it? Well then. You win again, advertising. The prize: My dignity.

[via this totally impartially named BMW site]