Padma Lakshmi’s commercial for Carl’s Jr in which she basically fs a burger is pretty much pornography in how tantalizing it is. So the fast food industry is now in the gutters…what next?

Not to be left out, Burger King drew fire this month for its oddly sexualized ad promoting its 99-cent SpongeBob SquarePants Kids Meal (Crispin Porter + Bogusky), which involves the King riffing to Sir Mix-a-Lot’s “Baby Got Back” while a bunch of orthogonallyrumped hotties dance around. The King likes square butts, apparently.

“It’s bad enough when companies use a beloved media character like SpongeBob to promote junk food to children, but it’s utterly reprehensible when that character simultaneously promotes objectified, sexualized images of women,” fumed Susan Linn, the director of Campaign for a Commercial-Free Childhood.

Any minute now, Ronald McDonald is going to mount a stripper pole.

[via]