Kanye West to release a new song every week until Christmas
Shawn Norris
The hip-hop artist will be dropping close to 20 new songs this year as his “Good Fridays” business plan means that every Friday for the rest of the year his fans will get a brand new song. Leave it to Kanye to find a completely new way to market himself and his music.
This doesn’t just sound like he’s going to be dropping songs that he’s rushing out or maybe aren’t good enough to make it onto his next album, this sounds like he’s just going to be releasing his new album one Friday at a time for the rest of the year.
Yeezy said he’s calling his new-music express “G.O.O.D. Fridays” because “y’all know every Friday y’all gone have a new joint from our family. We look at the game completely different now …
With iTunes ruling the roost when it comes to online music sales, this actually doesn’t seem like a bad business model when it comes to selling music. Not only will this idea pretty much be a pioneer in music sales (I’m sure he loves that), it will also give him all sorts of new and unique publicity — publicity that will stay with him until the end of the year.
Who says that Billboard’s album charts are the only way to do things? Obviously iTunes has set up an entirely different system for selling music, so why even release an album anymore? Why not just release singles until you have enough for an entire album or simply use the most popular singles you release to create an album. Cut out all the B-sides and flat tracks and sell a kind of uber album that your fans have a say in. It’s actually quite genius.
It’ll be interesting to see how this all works, but you can guarantee with his Twitter account on full blast and tracks with people like Jay-Z and Drake, half the fun will be trying to guess what song will drop every Friday. I’m sure there will be hints and off-hand remarks every week pertaining to this week’s newest track. That’s more hype and free promotion than he’d get by putting a new album on the shelves on some random Friday. This experiment will be a great barometer for how some artists and musicians will be able market themselves online in the future.
Kanye is his own best hype-man. Who better to sell you Kanye’s music than the man himself? You didn’t think Kanye getting a Twitter account was just a coincidence did you?
Kanye West Promises New Song Every Week Through Christmas [MTV]
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