Kate Upton’s Instagram blew up last night

A. Isaac Senior Editor

Last night at 8:20 pm, Kate Upton announced that she had created an Instagram account. What happened next can only be described as a social media gang bang.

Despite only posting 1 pic, Upton’s account gained hundreds of followers in the first 10 seconds.

Kate Upton 641 followers 640x245 Kate Uptons Instagram blew up last night

I watched it happen in real time, even tweeted out as it unfolded.


By the time I ran to the bathroom and came back—37K?!

Kate Upton 37k followers 640x276 Kate Uptons Instagram blew up last night

Instagram


They must follow her because she has nice eyes


After twenty minutes…

Kate Upton 50k followers 640x272 Kate Uptons Instagram blew up last night

Instagram


After one hour…

Kate Upton 100k followers 640x247 Kate Uptons Instagram blew up last night

Instagram


At around midnight, she added another photo


Twelve hours after her initial tweet, Kate Upton had 420,000+ followers. She was gaining roughly 600 followers per minute. We’re all doing social media wrong you guys.

Kate Upton Instagram followers 640x321 Kate Uptons Instagram blew up last night

Instagram


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