Alleged criminal submits his own photo due to dislike for his mugshot

Personal branding is very important if you hope to get ahead in life. That’s why alleged burglar Matthew Maynard is taking a bit of extra care you wouldn’t expect; he submitted a photo of himself to his local paper since wasn’t a big fan of his mugshot they were using.

A British man on the run from police sent a picture of himself to his local paper because he disliked the mugshot they had printed of him as part of a public appeal to track him down.

South Wales Police had issued media with the photo of Matthew Maynard, wanted by officers investigating a house burglary, as part of a crackdown on crime in Swansea.

When it appeared in the South Wales Evening Post, the 23-year-old sent the newspaper a replacement photo of himself standing in front of a police van. They obligingly printed it on the front page.

The police thanked him for helping them in their appeal, saying: “Everyone in Swansea will know what he looks like now.”

I like how the police thing they’ve outfoxed Maynard in some way. It’s like when you do something douchey to a friend, like pulling a chair out as they’re sitting down so that they fall then, only they go, “Good, I wanted to sit on the floor anyway.” Yeah officers, I’m sure you’re stoked that this 23 year-old kid is basically saying that your police force is so impotent that he can get a glamor shot of himself posted on the front of a newspaper and he’ll still get off scot free. Which falls in line with what I know of British cops; they’d probably just chase Maynard around in a circle while Yakety Sax plays and some woman’s clothes get ripped off. Entertaining, but perhaps not the best type of justice. Except for that fictional woman, who probably learned a real lesson.

[Reuters]

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