Brochure touts clothesline as a gift to make a woman feel special

Chris Spags Founder and Editor

Women are quite sensitive about things that reinforce decades-old gender roles; in between popping out babies and such, chicks are silly like that sometimes. So when a brochure publishes a listing for a rotating clothesline with the tagline “Make her feel special with a clothesline this Christmas,” well, you could see how women might be offended.

photo6 630x612 Brochure touts clothesline as a gift to make a woman feel special

Hillier’s brochure promoting festive gifts from the home and garden was reportedly sent to 900,000 homes and featured the £44.99 Vento lightweight aluminium device under the banner: “Make her feel special with a clothesline this Christmas.”

Margaret Green, from women’s equality group WAITS, told The Daily Telegraph that the brochure’s advert was an “insult”. She said: “I feel for any man that follows the brochure’s advice because I don’t think a clothesline is going to make anyone feel special.

“A gift like this is so unromantic and useless it is likely to create a frosty atmosphere in some households on Christmas day.”

I think that Ms. Green has a point. Women don’t take jokes like this well since the oppression of women throughout time is still a sore subject. But there are definitely worse gifts out there. For example, if you give a woman a clothesline like you were “Macho Man” Randy Savage, that’d probably be a worse holiday gift. And slightly more unromantic. Unless there were Slim Jims snapped into afterwards. Beefy, spicy, what woman can resist?

UPDATE: See the original ad here

[Digital Spy]

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