New device projects 3D little girl in road to prevent reckless driving
Chris Spags In order to remind reckless drivers to obey traffic laws, a Vancouver organization has created an exciting new system that involves projecting a 3D little girl chasing a ball in the middle of the street. The wonders of technology!
The BCAA Traffic Safety Foundation partnered with Canadian safety group Preventable installed the projector in a school zone in West Vancouver.
The projector costs $15,000 and is visible from a distance. However once drivers get close to the girl, it will disappear into the pavement.
Brent Dozzi, a manager of roads and transportation for the District of West Vancouver told the Globe and Mail:
“It’s been an ongoing challenge for traffic-safety engineers to try and get vehicles to slow. The static messaging that we do becomes part of the landscape and it’s on the periphery.”
It’s an interesting idea but, at the same time, if people know about these projections, won’t they just be more likely to speed through? I mean, odds are it’s just a holographic little girl. I’m not sure that’s the message you want to send. Unless we’re trying to get rid of our overcrowded little girl population. Or our colorful plastic balls. Damn colorful plastic balls. They move into your neighborhood, sleep with your women, and drive property values down.
Watch Out for That 3D Optical Illusion on the Road! [Gizmodo]
Driving a message home with an optical illusion [Globe and Mail
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