Quote of the Day

Carl’s Jr and Burger King have been employing some eye candy for their ads for years now, but it’s recently coming under fire since Kim Kardashian has begun appearing on Web cam (what?) for Carl’s Jr. and Burger King’s UK ads have a British woman in a bikini in a shower hawking their foods. So what’s up with the burgers and the sex? Finally, some answers.

“It’s as if we’re back in the 1950s the way pop culture portrays women, but with New Age technology,” says Terry O’Neill, president of the National Organization for Women.

Martin Lindstrom, a marketing consultant, questions whether sex in ads really sells. While viewers are quick to recall sexual imagery, they mostly forget what brand is behind the ad, he says. “What does sex really have to do with burgers?”

That’s not the point, says Andy Puzder, CEO of Carl’s Jr. “You can say 1,000 times that you have a great burger and no one will listen to you, but if you put a beautiful woman in the ad, they will.”

[USA Today]

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