Study: Men spend more when there are less available women

A new study from the University of Minnesota’s Carlson School of Management says that men spend more as a means of distinguishing themselves as potential mates when there are less women around. Let the money-as-genital-size discussion begin!

The study looked at male behavior in situations with a scarcity of women and an abundance of women by providing subjects with articles that said their region had more men or women.

The men’s theoretical finances reacted accordingly: Savings rates dropped 42 percent when men believed there were less women and the men were also willing to borrow 84 percent more monthly for their lifestyles.

According to researchers, the men were unaware of sex ratios having any affect on their behavior.

“Economics tells us that humans make decisions by carefully thinking through our choices; that we’re not like animals,” lead researcher Vladas Griskevicius said. “It turns out we have a lot in common with other animals. We see that there are more men than women in our environment and it automatically changes our desires, our behaviors, and our entire psychology.”

Don’t worry men, you’re not alone: The study also found that women behave differently when there are more men around. No, they don’t spend more…they expect more when they’re being courted.

So men use money to pretend they have some intrinsic social merits and women are money grubbing wenches in certain social situations? No way. Up is up! Black is black! Dogs and cats, living in mild intolerance!

A Scarcity of Women Leads Men to Spend More, Save Less [University of Minnesota via Business Insider]

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