The viral ‘add drama’ button makes a triumphant return
[youtube http://www.youtube.com/watch?v=ZIkPeZKP-d4&w=640&h=360]Last year, a clever video promoting TNT in the Netherlands featured a button that bystanders could press leading to a cataclysmic eruption of drama around them. The button’s back for a part 2 and, surprisingly, it’s just as good.
That was great. Even better would be if the button weren’t part of a promotional stunt and random people were getting kidnapped and shot in the middle of the street for pressing a button without knowing what it did. Maybe more people wouldn’t tune into TNT because they’d be dead, but we’d all learn an important lesson about why buttons shouldn’t just be pressed all willy nilly. It’s a lesson we all need.