There’s a point where a thing stops being a thing when you keep adding a million things to it like take pizza for example it stops being a pizza when you add pineapples and chicken and all shit that doesn’t belong on a pizza. It’s not a pizza at that point, it’s an open-faced sandwich.
Beer isn’t beer if people keep adding shit to it that doesn’t make it beer any longer. Wheaties beer might have been the tipping point and now it’s just getting out of control with Pop-Tart infused beer.
San Francisco brewer 21st Amendment is upping the ante with Toaster Pastry, an India Red Ale that’s an homage to Pop-Tarts.
The beer will be released at the opening party for the brewery’s new facility in San Leandro on Aug. 29 – and the flavor is an homage to that facility’s former focus. Long before 21st Amendment moved in, the former Kellogg Co. factory was used to make Frosted Flakes and Pop-Tarts.
After its introduction at the brewery, the beer, which comes in at 7.6% alcohol by volume, will be available in 19.2 oz. cans – a new (and permanent) size for the brewery’s seasonal offerings. Samples aren’t yet available, so I can’t yet testify to the taste (a shame, given my passion for all things Pop-Tart).
If Pop-Tart beer isn’t your thing, I recommend Count Chocula beer or possibly looking into the fact that you need all your alcohol to taste like breakfast cereal or pastries.
[via Fortune]