VIDEO: Golden-voiced homeless fellow Ted Williams’ first commercial

Chris Spags Founder and Editor

How famous is homeless man with the golden voice Ted Williams? We blew up his story about being offered a job by the Cleveland Cavaliers a week ago, but now he’s famous enough where behind the scenes footage of Ted doing a commercial for Kraft’s Macaroni and Cheese gets hundreds of thousands of views.

I read a couple recent takes that were interesting and have kind of adjusted my view of Mr. Williams a bit. Mostly that the guy had a good job in radio before his demons took him out of his job; now he’s leapfrogging countless tens of thousands of unemployed or poorly employed voiceover professionals just because it’s a “fun” story. My counterpoint: That’s probably true, but the fifteen minutes of fame here are fleeting at best, so good for this guy for doing what he can with the opportunity while he has a chance.

At the same time, I think we should probably not pretend this story is all good times and redemption. Kraft should have gone a bit more fun with this video, showing how cheesy and delicious their food is by using secret backstage footage showing Williams in a bathroom stall cooking Mac ‘n’ Cheese with a lighter and a spoon, only to have him look up and go, “Well, this would be a problem if Kraft Homestyle Macaroni and Cheese weren’t so darn delicious and good for you!” in his sultry radio voice. Sigh. Opportunities lost.

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