2011 Guyism Holiday Gift Guide – Jose R. Mejia, Strategy & Marketing – Largetail
Gabe Alonso 
Jose R. Mejia is Strategy and Marketing Manager at Largetail, a content-focused ad network founded by the team behind Cool Hunting. Years of hard labor in the digital and retail world have left him only slightly jaded, and he’s proud to say he knew some of your favorite bloggers back when they were just another username on a fashion forum. Jose splits his time between legitimate pursuits, like this recent Gap ad campaign, and spouting gibberish via Twitter.
1. Smashing Pumpkins Gish & Siamese Dream Remasters- $9.99 (iTunes) 
If you’re under the age of 30 or don’t have a corner office and are spending money on vintage watches instead of cultural objects, your priorities are all wrong and I probably don’t like you.These two albums, in my opinion, are just as responsible as anything Nirvana ever put out (if not more) in knifing the pop culture remnants of the 1980s in the belly and unleashing the energy that was bubbling up inside of thousands of disaffected youth across America. Both have been lovingly remastered and sound better than ever, both in sound quality and relevance. I wish today’s indie bands sounded like this and not shitty Crosby, Stills, Nash, and Young B-sides.
2. Sunny Sports ‘Mil Spec Cardigan’ – $249
I can’t fathom precisely why anything about this cardigan adheres to military specifications. What I do know is that looking like a Bahamian grandmother on holiday in London is up there on my list of looks right now, and this piece nails it. The diamond quilting has a bit of sophistication to it, while the red piping livens up things just enough. The goal isn’t to pair this with anything in particular; throw it over whatever you’ve got on and leave the house without looking in the mirror if you want to play this game right. Ignore the dirty looks, as they’re probably coming from buffoons that think Mr Freedom is a J. Crew house brand.
3. Air Max 90 VT – $115 
This shoe is the footwear equivalent of when you bust out the perfect pancake with crispy, buttery edges and a tender center. Nike’s Vac-Tech construction pushes the one-piece construction into interesting territory this time around by using suede in a handsome tan shade. Be warned that this shoe is sure to elicit one of two reactions: people will think it is a Korean fake or people will sweat it so hard that you have to ask them to kindly stop licking their lips. For maximum excitement on your part, throw these on while wearing the Sunny Sports cardigan, head to your local bar, and be prepared to put that one boxing class you bought on LivingSocial to the ultimate test.
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