Avicii’s Bud Light Platinum Super Bowl ad
I’ve mentioned Bud Light Platinum a couple times before, but most people still have no clue it exists. Apparently not everyone reads Guyism’s daily alcohol coverage… amateurs. With two spots during the first quarter of the Super Bowl, the world will know now about Platinum soon enough.
I’m not sure if they meant for this to leak in advance because it’s not on an AB channel, but Avicii’s facebook page linked to the video, and the rest is history. It’s clear, with lines like “top shelf taste” that they are trying to place it as an upscale beer. Apparently it’s also meant for office parties that are full of beautiful people and a Swedish house DJ. At least Pitbull wasn’t there wearing his sunglasses at night.
Has anyone tried Platinum yet, and more importantly, are any of you going to?