Bud Light Platinum ad is confused about the value of metals
I don’t know what is considered the “best” slot for Super Bowl commercials, but it seems like the first one after the kickoff is probably pretty good. That’s where Bud Light Platinum chose to reveal itself to the world.
While I liked the commercial on a general level, someone should have told them that gold currently costs about $100/ounce more than platinum. They really didn’t think that one through. I’ve been looking to get into commercial writing for a while now, so maybe they should give me a call. At a minimum they should bring me in as a consultant to let them know if their concept is retarded or not.