Budweiser bases commercial on a true story – Prohibition

Colin Joliat Staff Writer

Budweiser used a tried and true gimmick in their Super Bowl spot showing people overjoyed to get their hands on a Bud Heavy as soon as Prohibition (Volstead’s Folly) was lifted.

There is no more ridiculous advertising tag line than “Based on a true story.” That means absolutely nothing. Scientists once experimented on apes, so Rise of the Planet of the Apes could conceivably claim to be based on true story. To their credit, at least Budweiser came up with a better use for their classic clydesdales than just having them parade prancing down the street like pretty ponies.

The commercial did absolutely nothing to make me more likely to buy Bud. I’d like to think that I, and everyone with whom I associate, would have been regulars at the local speakeasy during prohibition. Law or no law, you aren’t going to convince me to stop drinking, so there would be no reason to celebrate the repeal of that law with one case of beer divided amongst 50 people.

More Super Bowl spots: Bud Light Platinum office party, Turing Gold into Platinum, Combo Beer, Weego for beers, Decades of Budweiser

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