Get ready for cranberry margaritas from Bud Light

Colin Joliat Alcohol & Food Editor

Look out yeast infections, Bud Light is making a cranberry beer. “Cran-Brrr-Rita” is a new seasonal coming to Anheuser Busch’s line of flavored malt beverages.

Cran Brrr Rita Thumbnail.png 214x214 Get ready for cranberry margaritas from Bud Light


Starting this November you’ll be able to drink pre-made cranberry margaritas with a splash of Bud Light Lime. It’s just what that doctor ordered for your Thanksgiving feast. They will be available in 12-packs of 8-oz cans. If you really need a to get loose, you can also grab a 25-oz can. So who is going to buy this? Apparently everyone.

Cran-Brrr-Rita joins one of the biggest success stories in the beer industry: The Ritas. Straw-Ber-Rita, which debuted in March, is the largest share gainer in the beer industry this year, and Straw-Ber-Rita and Lime-A-Rita represent the No. 1 and No. 2 brands in the FMB category. Combined the Ritas are larger than the category’s next eight brands.

It looks like the marketing campaign showing a guy pointlessly blending two liquids without ice is paying off. Way to go, America!

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