Guinness beer ad features zero women, lots of wheelchairs

Colin Joliat Alcohol & Food Editor

Very rarely can a beer commercial be described as touching, but that’s exactly what Guinness managed to produce with their new ad featuring friends playing wheelchair basketball. It’s part of Guinness’ “Made of More” campaign spotlighting character defining moments. It’s a refreshing change of pace from the party-focused world of beer advertising.

I’m happy the ad played out the way it did not just because it was touching, but also because the end made me feel much better about spending the first 30 seconds thinking that it would be hilarious if one of them just jumped out of the chair blocked a shot. How happy are they? Happier than Dikembe Mutombo in a Guinness ad.

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