Heineken is redesigning their iconic green bottle

Colin Joliat Staff Writer

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After years of sporting the iconic, short, choad-like green bottle, Heineken is finally giving their packaging a makeover.

Heineken

Long before the show Dinosaurs was conceived and cancelled, the major elements of the Heineken bottle were developed by what I have to imagine was a wise old man, possibly Rembrandt. The green bottle, racetrack shaped logo with Heineken written on a black bar, and red star have consistently survived slight variations in packaging. That holds true yet again with their newest “Star Bottle.”

The Star Bottle will be available in 12 oz. and 22 oz. sizes and features a taller, thinner shape giving it a more modern and premium look. The bottle also features an embossed thumb groove that improves grip and encourages people to hold the bottle at a lower point, keeping the beer colder. While the bottle is changing, consumers can still expect the same smooth, full-bodied beer with a complexity that balances fruity notes with mild bitterness that has been synonymous with Heineken for more than 100 years.

Heineken claims their bottle is “a symbol of upscale premium beer,” and I can’t disagree. Say what you will about the brew or the brand, but growing up I always just assumed it was high quality stuff. If a kid with no knowledge of beer thinks it’s premium just by iconography and brand recognition.

via PRNewswire