Jim Beam ‘Devil’s Cut’ wants to send you to Mardi Gras
Earlier this month I told you about a promotion from Tito’s to become their concert blogger next year. That is a pretty cool opportunity, but now an even better one has presented itself. While Tito’s wanted to put you to work, Jim Beam “Devil’s Cut” wants to send you to party.
That’s right, Jim Beam is giving away five trips to Mardi Gras 2012, and one could be yours for the low, low price of free. 1st prize (There are five first prizes. Try to wrap your head around that, and then just say thank you) is a trip for you and 3 friends to New Orleans. It’s complete with airfare and two hotel rooms plus transportation to/from the airport. On top of that you get $1000 cash-money and exclusive access for four to the Devil’s Cut™/Maxim “Unleash Your Spirit” Mardi Gras Party.
So you are ready to enter, right? Yeah, I thought so. Let me sweeten the pot even further for you. The five winners will enter for a chance to be King of the Devil’s Cut float in the Mardi Gras parade. Tom Petty wasn’t kidding when he wrote “It’s Good to be King,” so you are going to want that opportunity. Why? Because the float is full of Maxim models; that’s why.
Admittedly, I’d be surprised if you are still reading instead of already heading to their page to sign up, but I’m going to keep going anyways. I love free stuff, which is why I would have entered regardless, but I genuinely enjoy “Devil’s Cut.” They really nailed the whole “Bold Choices” thing with this bourbon. For those not familiar with the aging process, the same charred oak barrels that impart so much delicious flavor into your whiskey are also responsible for stealing from it. About 4% of the bourbon is lost to evaporation during aging, and this portion is known as the “angel’s share.”
Fortunately, most of that lost liquid gold is just hanging out within the wood of the barrel itself. Jim Beam developed a proprietary method of pulling this concentrated whiskey back out, and then after a little treatment, it is blended with a 6-year old bourbon to create “Devil’s Cut.” Like me, they want to savor every last drop of whiskey and are willing to spit in the faces of the drunken angles trying to pilfer it from them. If that’s not a process that you can get behind, I don’t know what is.
OK, enough out of me. Get over to Jim Beam Devil’s Cut and unleash your entry into the contest. If any you win, I expect a drunken shout out from the parade float.


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