SoCo’s new “Whatever’s Comfortable” campaign is dead sexy
Booze companies are some of the biggest proponents of “sex sells,” and this is easily the sexiest ad you’ll see all month.
If you ask women to lie about the first thing they look for in a guy, confidence is always number one. Confidence is sexy. Southern Comfort’s new campaign, “Whatever’s Comfortable,” is about exactly that. What else could allow a fat mustachioed man to stroll down the beach in Europe’s finest swimwear and pedo glasses? I think the top two commenters nailed it: