Lays unveils Pepsi/Chicken flavored chips

Colin Joliat Alcohol & Food Editor

Obscure chip flavors are become more common in the US, but China still reigns supreme for oddities. Don’t believe me? Lays just released a Pepsi and chicken flavored chip.

Richard Lee, PepsiCo’s chief marketing officer in China, said the idea came from a brainstorming session involving teams from marketing and R&D, as well as Pepsi ad agency BBDO, Shanghai. Lay’s launches a new flavor every year, and this time the goal was fusion.

“We thought it would be really cool to have a cola combined with chicken. … It’s a very popular dish in China,” said Mr. Lee, who in 2010 became the first person to be put in charge of marketing and portfolio management for both food and beverage brands in China. “Also it would be very cool to involve one of our most-iconic soft drinks,” he added.

The launch, in August, was much bigger than for any previous Lay’s flavor in China, which include such unusual flavors as lemon tea (subtle), cucumber (cloying) and hot-and-sour fish soup (fishy). AdAge

That’s some stiff competition for most ridiculous snack, but Pepsi and chicken in one chip takes the cake. Hey, while we’re coming up with terrible flavor profiles, why not a cake chip? Birthday cake is eaten in homes across the country everyday, and apparently that’s all it takes to be the latest and greatest thing to come out of the Lays think tank. You can wash it down with a shot of cake vodka too!

Tip of the chip to Bryn.

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