New ad uses parents having sex to sell pasta sauce

Chris Spags Founder and Editor

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Ragú unveiled its new ad campaign during the Olympics last night and it’s an eye-catcher. Why? Because it features a kid seeing his parents boning, only to want to take solace in a plate of pasta and Ragú sauce.

Pretty clever ad for Ragú but if I’m creating a commercial about a kid walking in on an activity involving his mother’s vagina, a thick, chunky liquid might not be the first image I’d want to come to mind.