Ruffles’ new spokesman named Ruff McThickridge

Colin Joliat Alcohol & Food Editor

Ruffles introduced their hotshot new spokesman, Ruff McThickridge, in a commercial that’s more about entertainment than information. If the new Tangy Honey Mustard Ruffles tastes as good as this ad looks, I’m in.

We already know Rrrr-ruffles have rrrr-ridges, so it’s about time they upped the ante. Enter Ruff McThickridge. All he needs is an oversize hat, and he could be the next Burt Reynolds. He has 70s B-movie superstar written all over him. With Bo Tato, Mora Crunchy, and Bomb-Defusing Sloth at his side, this could be the best action squad since Ron Burgandy and the Channel 4 News team.

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