Beach volleyball players use their “assets” for advertising
A. Isaac 
Professional beach volleyball, which has been struggling for advertisers the last few years, may have found their golden ticket. And it was right under their noses the entire time. Two female British beach volleyball players, Shauna Mullin and Zara Dampney, inked a deal with Betfair to have Quick Response codes on their bikini bottoms.
Fans at the test tournament, running from tomorrow until August 14, will automatically be directed to Betfair’s website when they take a snap of the players’ bottoms with a smartphone.
Betfair’s Andy Lulham commented: ‘There is huge interest in beach volleyball and we want to ensure that our advertising campaign is seen and remembered by as many sports fans as possible.
‘As far as we’re aware this is the first time QR codes have been used in in-play sports advertising and what better way to test its effectiveness than by putting them on one of the places that is likely to get photographed the most.’
Oddly enough, one of the players, Shauna Mullin, made our 2008 list of the “10 best booties in beach volleyball”. We don’t want to say we called this years ago, but yea, we’ll give ourselves a hearty pat on the backside for our soothsaying abilities.
Next step for beach volleyball? Get our girl Misty May-Treanor in on this advertising.
Beach volleyball stars to rent out advertising space on their bikini-clad behinds [Daily Mail]
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