Knicks tell Lebron James he can make $1 billion

A. Isaac Senior Editor

lebron james new york knicks 282x214 Knicks tell Lebron James he can make $1 billion

Lebron James will certainly sign one of the most lucrative contracts in sports history on July 8th. Who he signs that contract with remains to be seen. And while he no will doubt make several hundred million dollars wherever he plays, he won’t make the kind of money he will if he decides to sign with the Knicks. Well, at least, according to them.

The Knicks hired a marketing company named Interbrand to find out how much Lebron could make in the Big Apple. And they came up with a whopping figure. 1 billion dollars to be exact.

…LeBron could earn close to $1 billion over his lifetime in salary and endorsements if he makes Madison Square Garden his permanent home–their high-end estimate sees him earning as much as $2 billion. That outshines the estimated $700 million he’d likely earn in Cleveland, the $690 million in Chicago, and $600 million in Miami.

To come up with the numbers for the Knicks, Interbrand says it ran through 50,000 computer models of a potential LeBron career, using more than 200 variables like individual performance, fan demographics and championships

The powerpoint presentation Interbrand produced is interesting to say the least. Since I’m not privy to any inside information, I’ll just assume they followed the scientific method to a “t”. The problem in all this, of course, is obvious. This was not a third party non-biased study. This was a company paid by the New York Knicks to essentially produce favorable information for them.

What The Knicks Just Told LeBron: Come To New York And Make $1 Billion {Forbes}

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