Verizon iPhone commercial burns AT&T

Will Brinson

Branding’s a big thing for any company. But if you can use your brand (read: something consumers identify with) to take a potshot at a hated rival, well, all the better.

This brings us to the iPhone 4 and the upcoming war for subscribers between AT&T and Verizon. Because, you see, the dude with all his friends who only has one catch phrase is back! And, just like Luke Wilson, he’s gotten really fat lately.

Haha, but, no, seriously, that’s pretty good.

Personally, I would have preferred to see the “YES WE CAN HEAR YOU SO SHUT THE F*CK UP” guy show up looking like total crap and potentially even being homeless. All because he switched to the “other” carrier and can’t get any service on his phone, so his girlfriend dumped him and he failed to pay all his bills and lost his house and got foreclosed on stuff.

But that would probably hurt their “brand awareness” or something. Plus, I think it’s against the law for anyone but Apple to make interesting commercials anyway.

Via TechCrunch

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