Call of Duty is aiming to take advantage of your average gamer’s piss poor diet

Matt Hawkins Contributing Writer, Video Games

Since Activision knows that their customer base consume mass quantities of Mountain Dew and Doritios while enjoying their games, why not come up with a promotional tie in? But more than a simple marketing campaign, its their most game breaking idea yet.

doublexp2 Call of Duty is aiming to take advantage of your average gamers piss poor diet

Behold the unholy fusion of Activison and Pepis Co, their Rank Up XP initiative. This is how it’ll work: if you purchase Mountain Dew and Doritos, you’ll get a code that will double your XP points during Modern Warfare 3 for a set time. A 20oz bottle will get you 15 minutes, a 12 pack will get you 45 minutes, and so forth.

Why does that matter? Because having XP points will allow you first dibs of additional weapons, game modes, and much more. So basically, a company that’s already been accused of nickel and diming their customers via the aforementioned highway robbery plot known as Call of Duty Elite, is now officially nickel and diming folks.

Needless to say, the reaction to this campaign has been vitriolic. The diehards over at Reddit are not happy. Yet there’s plenty who don’t see it as that big of a deal, but as the games writer over at Forbes points out, when you have your teeth kicked in during Modern Warfare 3, you won’t know if it’s because the other person is simply better and earned his spoils or if he just eat a metric ton of cool ranch chips.

Unfortunately, it’s also absolutely brilliant. The best things to ask someone to buy are things that they were going to anyway, but now there’s an added incentive. And again, folks who play Modern Warfare also partake in such crap delicacies, there’s no denying that simple fact. Though I also find this the most douche-chilling idea ever, make no mistake.

What'd you think of this?

Cast My Vote

Other Stories You Might LIke

comment on this story

blog comments powered by Disqus