Netflix becomes Qwikster, adds video game rental
Matt Hawkins The most powerful entertainment delivery entity in the entire world (well, legally speaking at least) just changed their name to something totally stupid and unmemorable. Seriously.
Surely all fellow Netflix users also got that apologetic email from Netflix co-founder and co-CEO Reed Hasting early this morning as well. But for those who couldn’t make heads or tails of what was being said (it’s rather long and rambling), here’s a video featuring two dudes who don’t act like they have Hollywood by the balls, even though they actually do…
To recap, the part of the company that deals with physical media is being separated and becoming it’s own thing. The official excuse given is how it’s intended to lessen confusion among users, so creating a separate site and forcing them to manage to separate ques seems like the dumbest and most contrary idea ever.
Though it’s clearly a big joke on the part of Hasting, who does himself no favors by coming off rather smug. The “There are no pricing changes (we’re done with that!)” statement in particular is pretty lulz worthy.
On the plus side, video game rental is coming to this new, spun-off service that’s called Qwikster… sorry, but I can’t get over how retarded that name is… though details are absent for the time being. More than likely, one will have to pay a premium, similar to those who want Blu-ray discs.
It’s also a safe bet that their selection of games will not hold a candle to what Gamefly offers. Not only do they have everything for the PS3, Xbox 360, Wii, and DS, but older systems like the PS2, Xbox 1, GameCube, and GBA. Perhaps that’s not as important, but that’s just yet another chink in the armor.
Unfortunately, this really seems like they’re making this all up as they go along, which once again, is hardly becoming of a company that has basically changed how us Americans consume entertainment in this day in age. What the hell is going on?
I’m not saying that they’re about to go out of business… though as one friend of mine astutely pointed out, separating the physical media division will make selling that arm off all the easier, and avoid potential embarrassment to boot.
Ultimately, I wonder if folks will be going “How in the f happened to them?!” much like whenever the once might Krispey Kreme empire is brought up. I also can’t wait for the inevitable legal battle for the Qwikster Twitter handle. Love the pot smoking Elmo icon!
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