UFC on Xbox Live still on the way, starting this month
Matt Hawkins The new launch date is December 20, just in time for UFC 141.
What was supposed to come out today is actually being pushed back a little bit. Three weeks to be exact. I’m talking about the UFC app for the Xbox 360 that was announced alongside all the cable television offerings coming to the console.
But, unlike the aforementioned Verizon FiOS deal, which looks to be utter pointless, this one seems far more straightforward. The primary aim of the app is allow folks to order and view the upcoming show no. 141, which no doubt has many people interested, since it’s being headlined by Brock Lesnar vs. Alistair Overeem. Specifically those of us without cable.
It’ll also allow fans to enjoy all the pre-show build-up, like the press conferences, weigh-ins, and the countdown special (presumably). There’s also something called the Interactive Fight Card with Fight Picks in which folks can place bets and compete with pals. Whatever. The most important thing is that one can purchase and view the show without the need of being a cable subscriber. This is big, REALLY big.
I’ve looked all over Joystiq‘s write-up and can’t find any mention of having to be a subscriber, which is the main reason why, despite being a UFC fan, I’ve rarely been able to enjoy their big shows firsthand. For me, it’s either going to a friend’s place or going to a bar. Though for the most part, I always see it after the fact, via… unscrupulous means. In virtually every scenario, it’s always a hassle.
I would gladly pay full price to see the show live, but without also having to also deal with Time Warner or Comcast, and I have a feeling many others feel the same way. UFC’s head honcho, Dana White, is once again ahead of the game, tapping into contemporary technology and trends to advance his product. It’s a shame that so few others are as forward thinking.
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