UFC’s Xbox Live app may be your key to watching the PPV for free
Matt Hawkins Much like the guy who runs the company, the app is built around the giving away of the big show (at least for the time being). Which is an interesting business move to say the least.
I speak, of course, of Dana White’s penchant for running around whatever city his next PPV is taking place, and giving away tickets (he’ll broadcast his location via Twitter, and its up to people to then find him). Which is meant to create buzz in that neighborhood, and that does happen.
Yet from what I hear, many flock to that town to score free tickets, and if unsuccessful, they don’t bother to put money down for seats and simply go home. Could that, or something along those lines, happen here as well?
Well, a brand new round of video apps just hit the Xbox 360, but the only one you need to know about is the UFC’s; it’s finally live. Now, to help promote its launch, the first 25,000 folks that downloaded the thing was given the next show, which is being headlined by Brock Lesnar vs Alistair Overeem, for totally free. That’s awfully nice of Dana White and company!
But here’s the thing: those who were late to the party and simply don’t mind paying for the show… and as previously noted, it’s a great way for folks who don’t have cable and don’t want to deal with all the logistical annoyances (as well as the dirty feeling inside) of pirating of the show… are not able to.
Anyone who tries will get a notification that it’s “sold out.” Huh? Can a PPV, that you’ll be watching at home, technically sell out? Apparently. According to its Twitter account: “additional free Pay-Per-Views for UFC 141 will be released prior to the event. Keep following for more details.”
So basically, they want people to keep an eye out on Twitter once again (great), for when the next load of free tickets are available. Presumably, one will be able to purchase the show as well, eventually, but not letting people to do so, and as soon as possible, is kinda silly. Even potentially damaging.
I’m not a marketing expert, and I guess it’s some kind of means to building anticipation. Yet if I want to see UFC 141, but am not allowed to succumb to impulses, and instead have to play some game of internet cat and mouse, that I’m not successful in the end, I might just become annoyed and say screw the show, since the notion of seeing it for free had burnt into my brain for so long. Maybe that’s just me.
But here’s another thing: it’s the day before New Year’s Eve. Not the day of, granted, but it’s going to be a busy weekend for many folks, with parties and such. The longer one has to wait to order the thing, the greater the chance that conflicting plans could be made. Just saying.
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