Jim Mora

It’s time for Coors Light and NFL coaches to part ways

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Coors Light Boobs

There comes a point in any ad campaign when it’s time to move on. I was a big fan of the Old Spice commercials with Isaiah Mustafa, but they quickly ran their course. The Go Daddy ads that directed you to the website to “see more” were scintillating until the first time I actually went to the ... Read more

5 Tips for a Good Meltdown

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Guyism breaks down what you need to do as an coach/athlete to make a good press conference rant. The Grand Entrance Like a sixth man off the bench, you gotta come out firing. None of this building up to a crescendo bullsheeit. You show them your angry right out of the gate and then they’ll ... Read more