I’m shocked that some big budget, Xbox 360/PS3 spectacular starring Kanye West (and guest starring Jammie Foxx) doesn’t already exist. My best guess is that he’s waiting for Daft Punk to create the groundwork for one, which he would then shamelessly “enhance.” At any rate, this simple browser game should ]]>

I’m shocked that some big budget, Xbox 360/PS3 spectacular starring Kanye West (and guest starring Jammie Foxx) doesn’t already exist. My best guess is that he’s waiting for Daft Punk to create the groundwork for one, which he would then shamelessly “enhance.” At any rate, this simple browser game should suffice in the meanwhile.

The Kanye West video game, creatively called Kanye Zone is fairly simple: avoid the egocentric (even for a big name rapper) wordsmith from entering his “Zone.” The longer you can keep him at bay, the more dollar bills you get in reward.

It’s actually super addictive, as further evidenced by the crazy high totals found on the top score leader board. You can give it a shot here.

Translation: time once again for a fading pop culture icon to suck up to a demo with lots of pull, aka video gamers.

So first off, September in Los Angeles is the first CoD fan convention called Call of Duty XP. It costs $150 per person… ]]>

Translation: time once again for a fading pop culture icon to suck up to a demo with lots of pull, aka video gamers.

So first off, September in Los Angeles is the first CoD fan convention called Call of Duty XP. It costs $150 per person… yeah, I know… which gets you first dibs on Modern Warfare 3 (well, a pre-order at least, since the final game doesn’t land until November), hands on the game’s multiplayer, and other stuff that’s intended to soil a CoD fanboy’s panties (like reenacting moments from the game IRL, whatever that means).

Oh, and to close the whole thing off will be a performance from hip hop’s latest fading star, Kanye West. Sorry, but I think the dude sucks; he’s the main reason why I can’t stand mainstream rap. It’s being advertised as Kanye’s first public performance since the release of Watch the Throne, the album him and Jay-did. I wonder how many folks there will actually gave a rat’s ass? At best 60%, which isn’t horrible per say.

Activision had better hope that they manage to sell enough tickets to the con, cuz if there aren’t enough bodies on the show floor, I can easily see West acting like a huge babies and either storming off the stage or berating the audience. For more information on the event, as well as to secure tickets before they sell out (hey, stranger things have happened), simply check out the homepage.

Let’s face it: celebrities have way too much money on their hands. So much so, in fact, that many don’t think twice about over-spending on items that no one could ever possibly need. Keep reading to review ten of the most ridiculous celebrity purchases in recent history.

10 Beyonce ]]>

Let’s face it: celebrities have way too much money on their hands. So much so, in fact, that many don’t think twice about over-spending on items that no one could ever possibly need. Keep reading to review ten of the most ridiculous celebrity purchases in recent history.

10 Beyonce – $100,000 Pair of Leggings
Hey, I’m all for any product that shows off Beyonce’s booty, but seriously, $100,000 for a single pair of leggings? Crafted by Balenciaga and adorned with gold, Beyonce wore this purchase to the 2007 BET Awards. Most likely, she never wore them again (though, hopefully, she donated them to Goodwill).

9 Suri Cruise – $850 Purse
Most three year-old kids are perfectly happy playing with an empty cardboard box. Not so for Suri Cruise. Back when she was three, her mommy bought her an $850 Salvatore Ferragamo purse. I guess you’ve got to have somewhere to put all those cookies and candy cell phones.

8 Amanda Seyfried – Dead Horse
While in London recently, Amanda Seyfried fell in love with a dead horse. Yep, as it turns out Amanda spotted a three-week old taxidermied pony while across the pond and just had to have it. No word on how much the horse cost, but my guess is she paid way too much for it.

7 Michael Vick – $85,000 Fish Pond
Before Michael Vick was a convicted felon, he spent his money lavishly on a lot of things. One such item was a custom fish pond that cost a whopping $85,000. Maybe all that time trading cigarettes in prison has taught Vick how to better manage his money.

6 Steven Spielberg – $60,000 Sled
Way back in 1982, Steven Spielberg decided to drop $60,000 for the Rosebud sled that was featured in Citizen Kane. Sure, the sled is a piece of cinema history, but there’s plenty of less expensive (and more practical) ways to get to and from the movie studio.

5 Rachel Hunter – $15,000 Doghouse
For model/actress Rachel Hunter, a simple doghouse just won’t do. No, apparently her two puppies need a full-fledged Mediterranean-style mansion in which to lick their balls. The house comes from a company called la petite maison. Purportedly, dog homes from the company go for as much as $50,000.

4 Kanye West – Diamond Teeth
On an episode of The Ellen DeGeneres Show, Kanye West informed the world that he went ahead and got a full bottom row of diamond and gold tooth implants. No, it’s not a grill… it’s actual dental implants! When asked why Kanye would do such a thing, he admitted, “I just thought that diamonds were cooler.”

3 Kim Basinger – $20 Million Town
In 1989, shrewd business investor Kim Basinger purchased the town of Braselton, Georgia for a cool $20 million. Her goal was to turn the town into a destination for movie studios. The idea never really took off and Basinger eventually was forced to sell the town. Given this sound purchase, it should come as no surprise that Basinger was eventually forced to file for bankruptcy.

2 Bono – $1,700 Plane Ticket for His Hat
Apparently, Bono’s hat flies better than most of us. Back in 2005, the U2 singer had an urgent need to get his hat from London to Italy. As a result, he decided to spend $1,700 to fly the hat first class.

1 Lady Gaga – $50,000 Machines That Detect Ghosts
I ain’t afraid of no ghost… but Lady Gaga is. Apparently, the flamboyant pop singer believes whole-heartedly that ghosts do exist. Moreover, she believes that they are out to get her. As such, she has invested in electro-magnetic field equipment in order to keep her “safe from spirits” when on the road. The price tag for the equipment is around $50,000.

What’s the point in writing a song if you can’t completely brag about yourself to everyone listening to it? There is none. And these artists all seem to know it. This selection of songs is living proof of just how selfish musicians can be. From all ]]>

What’s the point in writing a song if you can’t completely brag about yourself to everyone listening to it? There is none. And these artists all seem to know it. This selection of songs is living proof of just how selfish musicians can be. From all styles of music, from the popular songs to the slightly more obscure, from the ones doing it intentionally to the ones who just didn’t realize they were being cocky bastards. Here’s a list of some of the cockiest songs we’ve ever heard.

Disclaimer: 98% of Hip Hop songs are cocky, so we apologize if your favorites didn’t make this list. We encourage you to add yours in the comments section below.

22 California Love – 2Pac feat. Dr. Dre
Cockiest Lyric: Soon as I stepped on the scene, I’m hearin hoochies screamin/Fiendin for money and alcohol/the life of a west side playa where cowards die and it’s all ball

I’m from California. I’ve got the pride too. But I don’t walk around telling the other 49 states about all the hoochies that are screaming for me (and believe me they are). It’s a great place to live, but a little modesty goes a long way.

21 Don’t You Want Me – The Human League
Cockiest Lyric: Now five years later on you’ve got the world at your feet/Success has been so easy for you/But don’t forget it’s me who put you where you are now/And I can put you back down too

It’s like this song was written by Gordon Gekko himself. Puff up your ego all you want, she’s not coming back to you.

20 Gives You Hell – The All American Rejects
Cockiest Lyric: I wake up every evening/With a big smile on my face/And it never feels out of place/And you’re still probably working/At a 9 to 5 pace/I wonder how bad that tastes

There is bowing out of an unsuccessful relationship gracefully, and then there is what The All American Rejects did: rubbing your fame and fortune into your “probably already filled with regret about dumping you” ex’s face via a hit single. It’s a terribly cocky and spiteful thing to do… And we would all do the same exact thing if we could.

19 I Believe I Can Fly – R. Kelly
Cockiest Lyric: I believe I can fly

The original title for this song was “I Believe I Can Have Sex with a Minor on Videotape and Get Away With It”, but R Kelly’s record label thought “I Believe I Can Fly” would make the singer seem a little less full of himself.

18 Hard to Handle – The Black Crowes
Cockiest Lyric: Action speaks louder than words/And I’m a man of great experience/I know you’ve got another man/But I can love you better than him

One thing about guys is that we will always think we are better than the guy you chose to be with and we just need that one opportunity to prove it. When in reality… you’ve probably made the right choice. Still, that didn’t stop The Black Crowes from kicking out this timeless classic on the subject.

17 Number One – Nelly
Cockiest Lyric: Oh if my uncle could see me now/If he could see how many rappers wanna be me now/Straight emulating my style

Look, Nelly. Congratulations on your success. But emulating your style? I don’t think the band-aid on the face look ever ended up catching on. Take it down a notch.

16 My Chick Bad – Ludacris
Cockiest Lyric: My chick bad/My chick hood/My chick do stuff that your chick wish she could

Luda’s song bragging about his girl has ruined every woman in the world for me. Just knowing that I’ll never get a chick as “hood” as his has made me give up entirely.

15 Rebel Yell – Billy Idol
Cockiest Lyric: In the midnight hour/She cried more, more, more

So much for the phrase, “I never kiss and tell”. Billy Idol’s ego gets the best of him in “Rebel Yell” as the chorus lets as know repeatedly how much he made his girl squeal in to the wee hours of the morning.

14 I Me Mine – The Beatles
Cockiest Lyric: I-me-me mine/I-me-me mine/I-me-me mine/I-me-me mine

Three of our favorite words before we learned what sharing was way back in kindergarten. And thanks to George Harrison, we can sing it as adults while we steal Legos that belong to somebody else.

13 It’s Gonna Be Me – N Sync
Cockiest Lyric: You’re just too blind (too blind), too see/But in the end, ya know it’s gonna be me

Men (and I use the term loosely when speaking about the members of N Sync) are too proud to ever admit that they’ve lost. Despite obviously losing the girl, these fellas remain cocky and tell the world that she’ll be back eventually.

12 The World’s Greatest – R. Kelly
Cockiest Lyric: I’m that star up in the sky/ I’m that mountain peak up high/Hey, I made it/I’m the world’s greatest

On the list again, R? If that’s even your real name… I understand being confident and inspirational, but do you think people really want to hear it from a guy who is best known for urinating on children?

11 Piece of Me – Britney Spears
Cockiest Lyric: I’m Miss American Dream since I was 17/Don’t matter if I step on the scene/Or sneak away to the Philippines/They’re still gonna put pictures of my derriere in the magazine

If this was pre-breakdown Britney, I’d say brag away, honey. The fact that she has two kids that are half Kevin Federline means that her right to be cocky is officially revoked.

10 Okay I Believe You, But My Tommy Gun Don’t – Brand New
Cockiest Lyric: I am heaven sent/Don’t you dare forget/I am all you’ve ever wanted/What all the other boys all promised.

Aside from having one of the greatest titles ever, this song from Long Island-based, Brand New goes on to mock cockiness by being overly-cocky itself. Other highlights: “we are the best at what we do” and “this is the way you wish your voice sounds”.

9 I Wanna Talk About Me – Toby Keith
Cockiest Lyric: I wanna talk about me/Wanna talk about I/Wanna talk about number one

I sympathize with Mr. Keith. We’ve all dated that girl at some point in our lives. But a whole song devoted to wanting to talk about yourself doesn’t make you come off any better than her. Does anyone want to hear Toby Keith sing about himself? Come to think of it… Does anyone want to hear Toby Keith sing?

8 I Think I Can Beat Mike Tyson – DJ Jazzy Jeff and The Fresh Prince
Cockiest Lyric: I’m rough like a freight train/smooth like ice/And yo Jeff, straight up/I think I can beat Mike Tyson

Scrawny Will Smith (not in his prime) thinks he can take Mike Tyson (in his prime) and actually win. As the song goes, we learn that confidence will only get you so far. Moral of the story: Stop being so cocky or you’ll end up getting the shit kicked out of you.

7 The Greatest Man That Ever Lived (Variations on a Shaker Hymn) – Weezer
Cockiest Lyric: I’m the baddest of the bad/I’m the best that you’ve ever had/I’m the tops, I’m the king/All the girls get up when I sing

Hipsters everywhere, pump your fists in the air, as Rivers Cuomo leads his bandmates in this epic six-minute song about being the greatest man that ever lived… in 11 different styles of music, mind you. Who says that just because you wear dorky glasses or sport a pedophile mustache that you can’t be cocky?

6 The Girl is Mine – McCartney/Jackson
Cockiest Lyric: [Paul] I’ve heard it all before, Michael/She told me that I’m her forever lover, you know/Don’t you remember?
[Michael] Well, after loving me, she said she couldn’t love another

Guys are never willing to admit when a girl just isn’t into them. In this duet, Paul McCartney and Michael Jackson’s egos do battle over the same girl. Neither one of them believes that it is possible for the girl to be into someone other than themselves. You’re being played, fellas. Get off your high horses and recognize it.

5 The Greatest Love of All – Whitney Houston
Cockiest Lyric: I found the greatest love of all/Inside of me

This ballad about learning to love yourself is really quite cocky when you think about it. The absolute greatest love of all belongs to you and only you, Whitney? Truth is, the only way Whitney would find the greatest love inside of her is if she were sleeping with me. How’s that for cocky?

4 I’m Too Sexy – Right Said Fred
Cockiest Lyric: I’m too sexy for my shirt/too sexy for my shirt/So sexy it hurts

“I’m Too Sexy” is one of those songs that never should have been a success. Just like Rebecca Black’s “Friday” or any song ever written by The Black Eyed Peas. Then again, Fred had a point. How many times have you thrown on a mesh shirt and a giant hoop earring and not felt like the sexiest person on the planet?

3 Without Me – Eminem
Cockiest Lyric: The center of attention, back for the winter/I’m interesting, the best thing since wrestling

Now Eminem doesn’t exactly specify which type of wrestling he’s better than, but if it’s midget wrestling… he couldn’t be more wrong. Nothing beats midget wrestling.

2 Life’s Been Good – Joe Walsh
Cockiest Lyric: I have a mansion forget the price/Ain’t never been there they tell me it’s nice/I live in hotels tear out the walls/I have accountants pay for it all

Joe Walsh’s feel good classic about life being good is really just a giant middle finger to everyone who isn’t a rock star. Try listening to this song from your cubicle on a Tuesday and see how good life’s been to you

1 Power – Kanye
Cockiest Lyric: I’m living in that 21st century/doin’ something mean to it/Do it better then anybody you ever seen do it/Screams from the haters, got a nice ring to it/I guess every superhero need his theme music

It might surprise you to learn that Kanye is full of himself. Until “Power”, we were all under the impression that modesty was his best attribute. Thank you for clarifying.

The NY Times T Magazine showcases some Spring essentials; Kanye West gets rejected in Paris. TWICE; Three places to shop if you’re at SXSW; Grab some new ties and pocket squares from The Hillside’s Spring collection.

While some of these pieces are bit much ]]>

The NY Times T Magazine showcases some Spring essentials; Kanye West gets rejected in Paris. TWICE; Three places to shop if you’re at SXSW; Grab some new ties and pocket squares from The Hillside’s Spring collection.

While some of these pieces are bit much even for me, they may be able to give you some ideas of what colors and pieces to wear for Spring. Check them out over at T Magazine.

So, last week was Paris Fashion Week. Obviously, Kanye West was all up in that. Only problem was he forgot RSVP to some shows. Thinking he could just walk into whatever show he wanted to, he tried to get into two shows he hadn’t asked to attend. He got rejected. Twice. And I can’t stop laughing about it.

If you’re going to be at SXSW next week, I equally hate and envy you. It’s all outta love, though. Have many burrs and listen to much music for me. And while you’re there, check out these 3 awesome shops according to GQ.

My good buddy Paul at Dreams of Perfection has some great images from The Hillside’s newest collection. They’re a great men’s accessories brand – ties, pocket squares, etc. Check it out!

Celebrity gossip items you may have missed this week…

— Olivia Munn is now dating that guy from Glee. In other news, that guy from Glee is apparently not gay.

— Mariah Carey’s sister is a hooker. Sort of.

—

— Olivia Munn is now dating that guy from Glee. In other news, that guy from Glee is apparently not gay.

— Mariah Carey’s sister is a hooker. Sort of.

— Christina Aguilera had sex in a bathroom. She should totally hook up with Charlie Sheen and compare career plans.

— Did Pete Wentz have a prescription drug addiction that ultimately led to Ashlee Simpson filing for divorce? Sure, why not.

— Reports indicate that Lindsay Lohan may be looking at six months in jail for her latest escapade. If that actually happens I will run naked down Sunset Boulevard.

— I feel pretty safe in that bet because if THIS didn’t land Chris Brown in jail there’s no way LiLo serves any time.

— WARNING: DO NOT f*ck with Catherine Zeta-Jones.

— At least Lindsay isn’t getting turned away from parties now. What’s that?

— Chad Ochocinco was banging his DWTS partner Cheryl Burke while the two were paired up.

— Speaking of Rihanna, apparently Colin Farrell is the luckiest man on earth at the moment.

— George Clooney says he’s banged too many chicks, smoked too much weed to run for office. Frankly I think those are the reasons he SHOULD run for office.

— Cameron Diaz is a big fan of porn. Just in case you were wondering.

— Alyssa Milano is really pregnant. I just had to see it to believe it.

— Kanye West’s thoughts on abortion are, um, interesting?

— In news of the crazy, Irina Shayk was getting complaints about not having curtains in her apartment. Yes, because who wants to see what Irina Shayk does in the privacy of her home anyway?

— And in terribly sad news, Irina Shayk apparently doesn’t regularly shave her legs. Click at your own peril.

— And finally, Glee’s Brittany and Santana are set to do more lesbian scenes. I may have to watch that show after all.

This week’s sexy video comes to us from Emporio Armani who still thinks Megan Fox is marketable when used properly. And oh boy did they ever use her properly.

Sometimes the best way to remember a year is through the people who kept things interesting. Guys who showed heart in your favorite sport, wrote your favorite song, or created that Web site that won’t let you get any work done. So here is the Guyism 50, the list ]]>

Sometimes the best way to remember a year is through the people who kept things interesting. Guys who showed heart in your favorite sport, wrote your favorite song, or created that Web site that won’t let you get any work done. So here is the Guyism 50, the list of guys who shaped our 2010 for better or for worse.

50 Justin Halpern
There are many different kinds of Twitter users. There are those who talk out loud to themselves about what they’re doing (eating a burrito, doing laundry, reading a book), there are those who share information (unemployment is at a record 10%, Lindsay Lohan is back on drugs, The new TRON movie sucks) and then there is Justin Halpern who shares all the shit his dad says and lands himself a book & TV show deal.

49 Steve Shubin
Don’t recognize the name? Sure. But if you spend time trolling any kind of porn Web site (yep, that covers all of you), you’re sure to recognize his product: the Fleshlight. For those who don’t know, it’s basically a hollowed out flashlight with a skin-like interior for those lonelier nights. Steve’s male sex toy was always an innovation but he really outdid himself this year when he unveiled the Avatar edition. You may never party with the Na’vi but with Fleshlight, you can feel like you’re humping the Unobtanium out of one. Yes, that really just happened.

48 Rob Pattinson/Taylor Lautner
Yes, the Twilight craze took over the lives of our women for the last three years, and as a result, we couldn’t help but feign interest and wait it out like we did with Titanic and Nsync years ago. So what do you do when they announce two more sequels for 2011 and 2012? You honor them on a Web site, show your girlfriend and hope for vampire/werewolf sloppy seconds (See babe? I’m down).

47 Dangermouse
The elusive producer behind some of indie music’s biggest acts (Gnarls Barkley, Gorillaz) recently added two more acts to the list in ’10. He collaborated with The Shins’ lead singer, James Mercer, for the collaborative band Broken Bells and he lent a big hand to The Black Keys’ by producing their hit single “Tighten Up”. Critics have lauded both efforts and it seems he’s perfected that Indie rock sound. The stakes are raised with his next project as he is already moving forward with a new album for legendary rock band U2.

46 Adam Richman
Adam will have a spot on lists like this every year until Man vs. Food gets canceled. On season three, he conquered five-pound strombolis in Montana and seven pounds of seafood in New York. The best part about Adam is that he’s not a “real” competitive eater, just a regular guy with a lot of heart. We just hope it doesn’t explode on him.

45 Dwyane Wade
Sports fan or not, there was no way to escape the f*ckery that was “The Decision”. Even Barack Obama was in LeBron’s ear about where he should go. Judging by the way things panned out, it seems Dwyane Wade had more say in the matter then our president. Not only that, he convinced Bosh to get down early on, assembling a nice little trifecta worthy of the coveted title ring.

44 Andrew Lincoln
Following the success of Mad Men and Breaking Bad, AMC introduced a new kind of drama to their lineup. Based on the comic of the same name, The Walking Dead is another zombie apocalypse series. But thanks to lead man Andrew Lincoln, it’s done surprisingly well. He plays Rick Grimes, a sheriff’s deputy who wakes up to find his neighborhood decimated by the living dead. Later we get to know him dually as moral and quick to administer a righteous ass beating. Now if only Andrea would stop crying about her sister for one second, Lincoln could have carried Walking Dead to a flawless first season. Note to writers: feed her to zombies, thanks.

43 Far East Movement (Kev Nish, Prohgress, J-Splif, and DJ Virman)
For a long time, Asians have been associated with the very much made-up song, “Ring a Ching Chong Chin”. This year, California-based hip-hop group changed all that by becoming the first Asian Americans to chart a mainstream top 10 with the single “Like a G6”. Not only did they move units, they also killed live shows sharing stages with the likes of Jay-z, LMFAO and Lady Gaga. Lastly, as a byproduct of their success, the stereotype ‘all Chinese people look alike’ finally worked in the favor of Asian men everywhere. I personally distributed some dick off the strength of identity theft. Cheers fellas.

42 Chris Colfer
Chris Colfer is one talented dude. Before his breakout role on Fox’s Glee, he had no professional acting experience. After his audition, the show’s producer created the role of Kurt Hummel just for him. Aside from nailing songs, the openly gay actor is an inspiration to teens being bullied for their sexual orientation as he was once in the same position. Next year, he stars in a film he wrote called Struck by Lightning.

41 Antoine Dodson
If you could sum up the year in Internet comedy, it would be “hide ya wife, hide ya kids”. “The Bedroom Intruder” was the most popular Youtube clip after Justin Bieber, and the angry brother went on to do national television, create his own Halloween costume, make enough profit off the auto-tune remix to buy a house, and get his hair done (you had to have noticed how progressively silky his hair got with every television appearance).

40 Jason Schwartzman
Last year, Indie-movie mainstay Jason Schwartzman brought his brand of dry humor to HBO’s Bored to Death. The saga continued with season two, as his character, novelist and Craigslist detective, Jonathan Ames sought out clues for clients and redemption from nobody’s really sure what. We can identify with it though, as we’ve all basked in the darkness of that indescribable feeling we get after consuming too many Doritos, Mountain Dew and Call of Duty.

39 Rick Ross
Parole officer slash rapper Rick Ross thinks he’s a drug dealer. He also made it clear on his single “BMF” that he’s leader of the Black Mafia Family (“I think I’m Big Meech”). Oh yeah, there’s also that song “MC Hammer” isn’t there? Delusions aside, his album Teflon Don contained some of the greatest club anthems this year. He’s also the biggest advocate for man boobs as fashion statement.

38 Zach Galifinakis
Oh Zach, you wonderfully-embittered-comedian-who-finally-made-it, everybody is saying you played yourself this year (literally) over and over again. Still, it’s been a long time coming so your success is much deserved. But if you don’t hire an agent with more selective taste and you fail to wow us in The Hangover 2, we’re turning our backs and shaving the tribute beards off our faces.

37 Mike “The Situation” Sorrentino
Hate him or love him, Mike made a lot of power moves this year. After wrapping up another season of fist pumping and lifting his shirt on Jersey Shore, he booked nightclubs, got endorsement money (work out DVD, vitamin line for GNC, Devotion vodka, and Reebok), and competed on Dancing with the Stars. The other cast members received a few things here and there (mostly STD’s), but nobody pimped their situation like The Situation pimped his situation.

36 Joseph Gordon-Levitt
Joseph Gordon-Levitt’s acting career has matured nicely. He’s done family films like Angels in the Outfield as a kid, the sitcom 3rd Rock From the Sun as a teen, a whole slew of obscure indie films as an older teen, and finally he’s starring in the major blockbusters with the big boys. Inception was Christopher Nolan and Leonardo DiCaprio’s movie but all that anti-gravity stuff he pulled in the elevator scene made him the fan favorite here.

35 Han Han
China’s Han Han is a renaissance man in every sense of the word. He’s a novelist who’s responsible for China’s best selling literary work in the last two decades. He’s a self-produced singer/song-writer. He’s a blogger that commands the largest following in China and quite possibly the world. He’s a publisher that put together the immensely popular Party, a magazine composed of submissions he acquired through an open call on his blog. Lastly, he’s a professional rally driver. He must have heard our Army’s ‘be all you can be’ slogan somewhere and really took it to heart.

34 Adrien Grenier
In season seven, the ‘star’ in bromance-drama Entourage finally lived the Hollywood life we’ve all dreamed about; coke parties, porn star sex, and street brawls with Eminem. When the show’s producers announced the next season would be the last. Grenier swung into action with timely independent film he wrote and directed about paparazzi. Looks like our boy will be sticking around long after they wrap up the show that put him on the map.

33 Isaiah Mustafa
World stages and battlefields are typically where legends are born. But in 2010, the ‘Old Spice guy’ was introduced to the world from a bathroom, then a boat, and finally on horseback. Although he belittled us with his chiseled abs and a brilliant mustache, we couldn’t help wondering if we would feel enraged or slightly honored if our girlfriends actually did hook up with him.

32 Danny McBride
This year, Danny McBride reprised his role as Kenny Powers, the foul-mouthed all-American baseball player he was born to play. In season two of Eastbound and Down, he goes where every man goes to find the answers to life’s problems, Mexico. There, he rediscovers meaning through a fateful encounter with his dad and a fork in the road that shakes him to the core: am I a breast-man or an ass-man? It’s all very philosophical, really.

31 Michael Vick
Three years ago, the former Falcons star quarterback came under fire for animal cruelty. More specifically, dog fighting. He was suspended from the league, lost all of his endorsements, filed for bankruptcy and his team turned its back on him. Nobody could say for sure what the future held except PETA who collectively threw their heads back in an evil witch cackle. They laughed too soon. The Philadelphia Eagles picked up Vick, and in 2010, he played like his life depended on it, looking to carry his team on his back through a deep playoff run.

30 “Joe” of BrosIcingBros.com
If you were a victim of a campus or office Icing, blame ‘Joe’ (full name never released). He certainly didn’t invent the prank war that forces bros to chug a bottle of Smirnoff Ice on bended knee, but he was instrumental in popularizing it. The anonymous site manager created a Web site with user-submitted photos of ‘icings’, particularly the ones done in a creative way. As of now, he’s taken the site down and for the most part, the trend has died. But like the Web site says, “We had a good run bros”.

29 Ty Burrell
If you want to see what dads are like in 2010, look no further than Ty Burrell’s Phil Dunphy on Modern Family. He’s tech savvy, knowledgeable about pop culture, and makes sure to completely defeat his son in basketball, every time.

28 Cee Lo Green
Soul-singer and rapper-extraordinaire must have some feline in his bloodline. Every couple of years, his music sees a revival like none other. This year, he took a big risk and put out a song that should not have seen any light on the charts (titled “F*ck You”); and it paid off. The song has received five Grammy nods and has been covered by William Shatner and Gwyneth Paltrow on Glee. It might be his constant risk-taking, not any cat DNA, that’s keeping him relevant.

27 Dennis Crowley
The co-founder of Foursquare is a true visionary. I mean, who could have suspected people like bragging out loud about where they are and whom they’re with? Okay, so it’s not such a brilliant idea, but he and his partner Alex Rainert thought of it first. One downside of the social networking service: being mayor of Flashdancers doesn’t necessarily mean you get unlimited lap dances.

26 Russell Brand
The UK comedian proved his versatility this year by exploring just about every comic medium. He reprised his role as Aldous Snow in the comedy flick Get Him to the Greek, explored animation as Dr. Nefario in Despicable Me, and released a second book called Booky Wook 2: This Time It’s Personal. Oh, he also did one other thing this year, the busty pop star Katy Perry, as he took her off the market for good in October. Our feelings in his native tongue: Bollocks!

25 Alec Baldwin
Sure, 30 Rock fans watch the show for its situational NYC comedy, but there are also those tuning in every episode to learn from Alec Baldwin’s character, Jack Donaghy. Every week, the power executive clues us into the terminology of the affluent (Reaganing anyone?) and elite vacationing techniques such as ‘making love on the beach surrounded by a privacy circle of English trained butlers”. If he had a blog, it would be called ‘Stuff Wealthy White People Like’.

24 Michael Cera
Michael Cera stayed in his lane again this year and played the awkward hero. Whatevz! We’ve come to accept it as long as the elements surrounding his character change up, and we couldn’t have asked for more from his latest. The live-action adaptation of graphic novel Scott Pilgrim featured street brawls, Indie rock, and retro video game references. His career got that 1UP and he’ll continue to score points if that Arrested Development movie really goes down next year.

23 Ron Artest
The man who thanks his psychiatrist after winning the championship game can do no wrong by us. Aside from winning his first ever NBA finals, he continued to mesmerize us by producing rap videos and cruising around in oversized go-karts. With a reality show, They Call Me Crazy, and a new indie record label, Artest Media Group, on the way; Artest is set to be the greatest entertainer since Shaq.

22 James Franco
James Franco snagged a gang of awards this year for his depiction of Aron Ralston, the hiker whose arm fell prisoner to a boulder. But we’d also like to see him rewarded for guest starring on NBC’s 30 Rock, for playing a version of himself that’s smitten with a Japanese body pillow.

21 Drake
Five years ago, Drake could not have had a successful career in hip hop. Aubrey has a sweet singing voice and his roots in teen acting (most notable Degrassi). Compare that with DMX’s gruff voice and the legal trouble that stems from his addiction to crack. It just doesn’t add up. So when the Toronto rapper found an opening (with a little help from Kanye’s middle-class influence on rap music), he ran with it and changed the game. 2010 was the year that he finally debuted a studio album and picked up a platinum plaque for his efforts.

20 Dana White
The Ultimate Fighting Championship is hardcore and its president is cut from the same cloth (a mixture of sandpaper and chain mail). When he found out the UFC was up for sale in 2001, he purchased the league with his partners. A decade later and they have transformed the relatively obscure league into big business worldwide. As much as he’s accomplished, White would tell you to save the applause. He plans to overtake the World Cup in popularity someday.

19 Lionel Messi
We’re in denial. Football, or what we like to call soccer, is the biggest sport in the world. And right now, the player to watch is Barcelona’s Lionel Messi. His arsenal of skills include an uncanny ability to predict where the ball will land, unparalleled dribbling that thwarts anybody in his path, and an unreal shot that combines precision and power. At 23, he’s already being compared to the greatest, save for the fact that he hasn’t brought home the World Cup trophy. Therein lies the drama. Get familiar now and join the rest of the world to see if he makes history in 2014.

18 Jon Hamm
The coolest guy on TV only gets cooler with every season and despite the show’s most recent developments, we’re convinced Don Draper is single-handedly driving the sales of cigarettes (and whiskey, of course). If there was ever a time to get a “Sterling-Cooper-Draper-Pryce Fo’ Life” tattoo, that time is now.

17 Eminem
With the death of his best friend, Proof, Eminem left the spotlight and entered a sick world of fast food, depression and prescription drugs. As fun as that sounds, he almost died from it. Thankfully, he decided to go to rehab and eventually set out to reclaim the title as best rapper alive. His comeback album was the horrorcore Relapse, criticized for the annoying accent he employed on every song. But the real comeback didn’t happen until this year with Recovery. Welcome back, Marshall.

16 Banksy
The most notorious name in street art added filmmaker to his credits this year with Exit Through the Gift Shop. It’s a film that deals with many things; the motivation behind these ‘street artists’, their contorted relationship with the public, and a visual essay on the wonders of hype. We’re just thankful you can’t get pregnant from a mind f*ck.

15 Steve Buscemi
If you want a lesson on acting range, check out Steve Buscemi’s career. He’s played killers, psychos, bowlers, and a whole squad of oddballs for pal Adam Sandler. For his most recent lead role, he plays Nucky Thompson, a corrupt politician during the Prohibition era. All throughout the first season, he takes care of business, whether that means making eloquent speeches or bumping-uglies with Paz de la Huerta. Despite his artfully delicate portrayal of Crazy Eyes in the cinematic masterpiece that is Mr. Deeds, this might just be his greatest role yet.

14 Damon Lindelof / Carlton Cuse
This year, executive producers Damon Lindelof and Carlton Cuse finally put a cap on what might have been the most epic television series ever. So how do you go about concluding a show people have invested hours upon hours of time in, crying, laughing and pondering about? Let’s just say millions tuned in to the two and a half hour long finale of Lost and two and a half millions left puzzled. Well played, sirs.

13 Jesse Eisenberg
Now that The Social Network is going around nabbing awards, it’s hard to see how bad this film could have been. Facebook movie? Riiight. A large part of its success is due to Jesse Eisenberg’s portrayal of the snobby nerd with a jewfro that is Mark Zuckerberg. Now if this doesn’t silence the Michael Cera comparisons, maybe his role as a Hasidic drug mule in Holy Rollers will.

12 Jonathan Franzen
Sometimes people expect a medal for picking up a book. Who’s reading when you can haz cheesburger dot com and hide yo wife hide yo kids? So you have to give Franzen credit for keeping great literature relevant and accessible to the Harry Potter generation (Goosebumps, for some of you). This year, he put out his latest novel Freedom and graced the cover of Time. He should also be commended for appearing on Oprah after their ‘dispute’ (he refused an appearance on her show nine years ago), because Oprah is terrifying.

11 Martin Scorsese
One of the greatest filmmakers of our time continues to show these rambunctious new-jacks how this cinema thing is done. Earlier in the year, he gave us the suspense-thriller Shutter Island (with obvious BFF Leonardo Dicaprio). Later in the year, he directed the first episode of HBO’s Boardwalk Empire, establishing its overall tone in the process. At age 68, he still has much to accomplish. Future plans include the jump into 3D with children’s film The Invention of Hugo Cabret, a film adaptation of Japanese novel Silence, and the much-anticipated Frank Sinatra movie. It’s enough to make you point fingers at your napping grandparents and ask them what they’re doing with their lives.

10 Drew Brees
Before Drew Brees made the move to New Orleans, he suffered a serious shoulder injury. Doctors were unsure if he would make a full recovery. So when Sports Illustrated pulled the quote “I needed New Orleans just as much as New Orleans needed me” for their Sportsman of The Year cover, it wasn’t Brees being cute; the man was telling it how it was. They both took a chance with each other, and this year he brought the city its first Super Bowl trophy and a much-needed boost in morale. Honestly, you should have known he had it in him. All great heroes have a cleft chin.

9 Steve Jobs
After enjoying a massive release with the iPhone 4, Apple’s head honcho hyped the iPad up to be the next big thing. When it was finally made available, the public was somewhat underwhelmed (it’s just a big iPhone, isn’t it?) and more focused on the comedic possibilities of its name. However, sales picked up with time, despite the emergence of many copycat “iPad killers”. All hail the man in the black turtleneck.

8 Christopher Nolan
Before Batman begun, Nolan conceptualized the science fiction film Inception in 2001. Almost ten years later and he finally puts out his ‘dream project’, garnering much critical acclaim, financial success, and a South Park parody. You really couldn’t ask for any more validation as an artist.

7 Jeff Bridges
Jeff Bridges will always get respect for his role in The Big Lebowski as the Dude; everything else is just icing on the cake. But with an Academy Award for Crazy Heart, starring roles in the TRON sequel and the new Coen Brothers film, True Grit; that’s a whole lot of icing.

6 Mark Zuckerberg
Time magazine named Mark Zuckerberg Person of the Year, an honor usually reserved for presidents and world leaders, for all the wrong reasons. Sure, he founded the world’s largest social networking site, inspired a critically acclaimed movie based on his rise to Internet supremacy, and signed a pledge to donate most of his fortune to charity. But these are all great feats eclipsed by one. Facebook is cyber stalking, perfected. Clap for him.

5 Jon Stewart / Stephen Colbert
Conan regularly pokes fun at the fact he’s on basic cable, but the guys behind Comedy Central’s The Daily Show and The Colbert Report showed off their clout this fall. The duo responded to Glenn Beck’s Rally to Restore Honor with their own event, The Rally to Restore Sanity (Stewart)/Fear (Colbert). Roughly four million users on their live stream and about 215,000 people showed up at the National Mall in DC, with many of them bearing picket signs. Not too shabby for a couple of guys on basic cable.

4 Julian Assange
In this day and age, the idea of journalism as public service is pretty laughable; unless you’re Julian Assange, founder and chief editor of Wikileaks. Operational since 2006, his site aims to expose the shady dealings of our world governments through documents made available to the public. Things didn’t get really serious until this year when Assange’s organization released 92,000 documents about the war in Afghanistan. He was arrested in the UK and has since been released on bail. Whether you support the extreme activist or not, you can’t deny the fact that he’s stimulating dialogue on all levels. You also can’t deny that he looks eerily similar to talk show host Bill Maher.

3 Kanye West
Every year, the clouds part and the biggest ego in hip hop blesses TMZ with headline upon outrageous headline. Between responding to past ‘victims’ (Taylor Swift and George W. Bush) and creating new ones in the process (The Today Show’s Matt Lauer), it’s safe to say he filled his quota for the year. Media circus aside, what Yeezy should be remembered for in 2010 is how he set up shop in Hawaii, and assembled a crack team of living legends (Q-tip, Pete Rock, the RZA) and new blood (Kid Cudi, Nicki Minaj, among others) to help him put together the modern day classic that is My Beautiful Dark Twisted Fantasy. So, let’s have a toast for the douchebags.

2 Conan O’Brien
Our favorite ginger was at the center of a much-publicized controversy when Jay Leno and NBC co-conspired to take back The Tonight Show from him. Instead of letting them play with his career, Conan resigned but not before spending much of NBC’s funding and rallying the support of his fans & celebrity friends. During his absence from TV (due to contractual agreements) he embarked on a sold out comedy tour and by fall he was back on the air with TBS’ Conan. Many feel like he lost a battle, but as long as he’s got a show Team Coco will win the war.

1 Jaisen Freeman/Jeff Wright/Chris Hunter of Four Loko
Jaisen Freeman, Jeff Wright and Chris Hunter are the founders of Phusion Projects LLC, also known as the company behind Four Loko. The alcohol and caffeine based concoction gained notoriety this year as college students experienced blackouts and suffered from alcohol poisoning. Campus-wide bans have followed and recently, the colorful cans have been pulled from NYC shelves indefinitely. How they’ll move forward in 2011 is anyone’s guess, but in 2010, they provided the party scene what Tang never truly delivered on, a kick in a glass.