Sweden puts cameras in dressing rooms for fashion bloggers

Fashion blogging is getting huge in Sweden so an advertising firm decided to empower bloggers further by installing cameras in dressing rooms, made to upload immediately to the web. In related news, jackpot.

Blogging about fashion has become so popular in Sweden that a Stockholm department store has announced plans to open up dressing rooms especially designed for web-savvy fashionistas.

Advertising company Ruth and department store Kfem in the Stockholm suburb of Vällingby have together developed the idea of digital dressing rooms where shoppers will be able to have their pictures taken and available to be posted online straight away.

By the end of September, fifteen departments in Kfem should have the new changing rooms installed.

“Our aim is to catch up on different trends. The bloggers have a huge impact in Sweden these days, so it was an obvious thing to push through,” Andreas Petterson, Kfem’s marketing manager, told The Local.

Pretty crafty. Somewhere, there are Turkish fake reality show producers kicking themselves for not thinking of this.

So this is a popular thing in Sweden? That’s so crazy. Every time I send people pictures of my fashion, they don’t seem so interested. Maybe I’m not the trendiest guy around, but I feel as though the live camera under my desk should get more recognition. Chris’s Crotch Cam wasn’t created for my own benefit, you know.news,

[The Local]

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