There aren’t many things that Natural Light is on top of, and the world is now one of them.

Two Natty Light fans proposed the idea on Facebook of sending a beer into space. Naturally, the brand thought that was a spectacular idea and offered to support the plan through their Facebook page. See, something good did come from Jess Eisenberg inventing Facebook!
The spacecraft was launched on November 17, 2011 via weather balloon at approx 11:11am and landed back on earth at approx 1:45pm. The assent took about 2hrs rising to an altitude of 90,000ft+. The Aluminum Fullcan spacecraft landed 60 miles from the launch site and took Danny and Rich 2hrs to locate by gps (due to the rural area of the landing that offered poor reception). The event was a complete success and the following day November 18, 2011 Natty Light officially became The First Beer In Space (edge of space)…what we like to call the Nattmosphere!
The spacecraft was composed of a styrofoam cooler carrying the first beer (full beer) in space on board, a gps tracking device, an HD video camera pointed at another (empty) can on the outside of the ship (Its the can you see in frame).
Bonus points for “Aluminum Fullcan,” but “Nattmosphere?” Come on.
This is actually a pretty awesome idea, and the video turned out much better than I expected. Sure I’m a bit of a loser and like to look at things like NASA’s “Picture of the Day,” but I think everyone can appreciate the view. They really should have sent three beers up in the cooler though. That way they both could have shotgunned one, and left the 3rd for the beer hall of fame. It’s going to be a pretty epic fight over who get’s to drink that hyper-chilled pils.
I’d also like to have a word with all the astronauts who have clearly been slacking off. Seriously? It’s been 42 years since we allegedly walked on the moon, and none of them thought to take a beer with them? Tang isn’t that good; trust me. Why bother going if you can’t kick back and enjoy the view with a cold one?
via VVV









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