VIDEO: Budweiser reality show is actually happening

I mentioned in early December that Budweiser was creating it’s own reality TV show called, “The Big Time.” For those who thought I might completely be making it up, I now bring you the first commercial for the show.

It actually doesn’t look as bad as I thought it would. It still has a very “Pros vs Joes” feel to it, but it might actually be watchable. I did have to laugh though when the showed “THEY ARE TALENTED” as the three models(?) were walking towards the camera. Don’t get me wrong, I’m not saying modeling doesn’t take talent, but when you are comparing it to people driving race cars or playing football, it’s a bit humorous.

This did make it apparently how Budweiser plans to utilize this as an advertisement. You saw their logo slapped in the background of every arena and on jerseys. They showed the women sitting around cheersing, if I may use that fake word, with Bud Heavies. And then of course you have the Tyler Perryesque “Budweseir Presents…” I actually hope this works out. I’m all for content in advertising instead of just your standard commercial. Entertain me and I might just buy your product.

 

Tip of the drinking hat to BeerStreetJournal

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