VIDEO: The Black Eyed Peas plus Ubisoft is a match made in gaming hell

Posted by Matt Hawkins on June 28th, 2011 at 6:59 am

Get ready for the next big thing in crappy/annoying/obnoxious dance games!

Okay, fact: Ubisoft makes and publishes some truly stellar titles. As much as I don’t dig Child of Eden as much as I had hoped, I’m still glad it’s out there, and am especially thankful that Ubi helped make it happen. They also published No More Heroes 1 & 2, which are still my all time favorite games from this generation. Never mind how Ubi totally dropped the ball when it came to promoting them. Plus, even though I’m not into them, even I can acknowledge that the Tom Clancy games, plus Assasin’s Creed, are very well put together. That being said…

But also, fact: Ubisoft pumps out some truly amazing crap, and have developed the same reputation that EA worked so hard to shake. It’s easy to point and laugh at any company that’s so obviously going after the easy money, but in the end, business is business. That being said, some of the things they publish is on par with some of the most rinky-dink of publishers, to the point that one biggest and most powerful entities in gaming should be flat-out embarrassed. With the Michael Jackson Experience being the prime offender. What an amazing opportunity to create the ultimate music game, which they totally dropped the ball on. And here comes the follow-up starring the Black Eyed Peas? Then again…

Again, fact: The Black Eyed Peas are the perfect fit. Because just like Ubi, they often leave me scratching my head, wondering how in hell they got to where they are and why they’re still popular. They also have an affinity for gaming, or so that’s the image their stylists want to put forward. From that one music video in which it’s all pixelated (welcome to the party guys, you’re all just five years late)…

… Or better yet, how they shamelessly rip off the look and feel of a prominent chiptunes act in Japam. Compare this…

… To this…

Yup.

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Matt Hawkins Matt Hawkins is an NYC based video game journalist, designer, consultant, and cultralist. He's been published in EGM and GameSetWatch amongst others. Matt also makes comics and zines, is obsessed with cable access, gets into arguments with homeless people all the time, and once had his nipple bitten off during a one night stand. But that's neither here nor there.